WHAT:	Mad Science of St. Louis was selected as St. Louis' 2008 Parents' Pick for Best Day Camp as part of Nickelodeon's ParentsConnect's First Annual Parents' Picks Awards. Nickelodeon's ParentsConnect (http://www.parentsconnect.com), the online resource for parenting advice and community, asked parents to pick the best services in their local communities via the 2008 Parents' Picks Awards
HOW:	The ParentsConnect's First Annual Parents' Picks Awards Awards identified the best family-oriented places and resources in 52 major U.S. cities. Categories included Best Kids' Museum, Best Toy Store, Best Playground/Park, Best Green Space, and many more. Users, real parents, voted for nominees online at http://www.parentsconnect.com/parentspicks from May 19 to June 30, 2008. On July 15, 2008, the ParentsConnect.com site published the Parents' Picks winners and the winning venues' information will remain featured on the site for a year. All Parents' Picks businesses were nominated based on recommendations from ParentsConnect.com local city editors (transitioning from the Webby Award-winning GoCityKids.com site to PCLocal.com) who live and work in the cities they cover, in conjunction with ParentsConnect users' feedback. Users' votes and rankings ultimately determined which venues are selected as winners in their respective categories.
ABOUT Mad Science of St. Louis	Mad Science of St. Louis provides hands on science workshops, camps, assemblies, and birthday parties in and around the St. Louis area.
PARENTSCONNECT BACKGROUND:	Featuring the tagline "We're not perfect, we're parents," Nickelodeon's ParentsConnect strives to celebrate the reality of parenthood and make parents' lives easier. Geared towards parents with kids of all ages, from newborns to teens, the site offers unique features like the ParentsConnect Local city guide (formerly GoCityKids.com) for family activities; personalized profiles that help parents connect with each other; a digital multimedia scrapbook; daily tips for all ages and stages; expert parenting advice; a weekly meal-planner for quick and healthy meals; and celebrity-guest editorials. Each age-related section on the site provides users with daily content to help them through both large and small parenting challenges.
CONTACTS:	Joanna Roses/Nakiah Cherry Chinchilla 212/846.7236/6492 Mad Science of St. Louis 8420 R Olive Blvd. St. Louis, MO 63132 314-991-8000