 Mad Science is a global consumer brand with a strong connection to its customers. Our North American franchisees deliver over 200,000 presentations a year, and reach over 4.8 million children and their families. Combined with our popular touring shows, cross-promotions with our partners—the Kennedy Space Center, Scholastic®, and others—and continual national and local media attention, Mad Science achieves over 200 million+ consumer impressions each year.
As we expand our distribution to include network television and consumer products, the number of annual brand impressions will grow exponentially and further solidify our position as the only truly global science enrichment brand.
Growth of the Mad Science Brand
| |
1995 |
2005 |
% Increase |
| Countries |
1 |
20 |
200% |
| Franchise Territories |
3 |
206 |
300% |
| Front-line Staff |
29 |
3,000+ |
10,344% |
| Schools |
855 |
20,000 |
1,719% |
| Presentations |
2,289 |
200,000 |
8,091% |
| Live Audiences |
84,245 |
4.8 million |
5,683% |
| 
